STE. MicHELLE AND SEATTLE KRAKEN

In 2021, Ste. Michelle Wine Estates was named the official wine partner of the new Seattle Kraken hockey team.

To celebrate this partnership, an official wine partner lockup was needed to announce the partnership. I created lockups that could be used on ads, signage and banners. They also wanted to create a limited edition bottle of Cabernet Sauvignon that could be sold at Climate Pledge Arena as well as at the winery. I created a label that stayed true to the Chateau Ste. Michelle brand but also gave note to the partnership. The Seattle Kraken creative team wanted the Kraken elements to be subtle as a way of creating intrigue of this legendary sea creature.

Cloth banners were created to hang outside of the Chateau front doors. Additionally, point-of sale pieces were designed to help promote this partnership in a grocery store setting..