STE. MicHELLE AND SEATTLE KRAKEN

Ste. Michelle Wine Estates is the official wine partner of the new Seattle Kraken hockey team. To celebrate this partnership, an official wine partner lockup was designed as well as a limited edition bottle of Cabernet Sauvignon highlighting both brands. Cloth banners were created to hang outside of the Chateau front doors. Additionally, point-of sale pieces were designed to help promote this partnership in a grocery store setting.